Effective HSE training solutions out on the road
Event Marketing Solutions Ltd approached WHSV to create a purpose built trailer to raise staff health and safety awareness to reduce the annual number of accidents within the Royal Mail network. and as a result over 7,000 fewer health and safety related sick days reported the year after the roadshow.
Communicate your technology benefits and promote products
Event Marketing Solutions Ltd approached WHSV to create a purpose built trailer for Bosch as their training academy was undergoing major refurbishments and they needed to reach their sales staff and retail partners in an alternative way.
Bosch had 3 strategic objectives for their staff training roadshow - train staff so they know at least three key features of each Bosch product; increase the sales of home appliances across UK retailers; and, drive brand awareness to the retail network and end consumers.
Additionally, the experience needed to reinforce Bosch’s brand positioning, be targeted, memorable and have a minimum impact on the salesroom floor.
Taking Bosch’s laboratory brand feel as inspiration, we designed a high impact experience within a fully functional kitchen environment. With over 25 home appliances on-board, we thought both practically and creatively to ensure each product was shown in the best possible light. And, as the truck went directly to the distribution sites and retail outlets, impact to their day was minimal as they could visit the experience throughout the day.
Effective training through engaging environments
Event Marketing Solutions Ltd approached WHSV to create a purpose built trailer for the NEFF roadshow and the multi-award winning Mobile Training Academy (MTA) was born, including a fully equipped show kitchen to reach multiple audiences across the UK over the course of a two year mobile training roadshow tour.
And as an added bonus, the mobile unit could also serve a dual purpose of both partner training and customer engagement, by opening its doors to the public as part of the launch campaign itself.
Making white goods stand out from the crowd is never an easy task. For NEFF, the answer had typically been ensuring trading partners were the first people to buy-in to the quality of its products by experiencing their benefits first-hand before sharing their positive experiences with customers. But with a major academy refurbishment coinciding with the launch of their biggest product range to date, NEFF needed a way to take hands-on product training straight to their sales staff and retail partners.
“The MTA has helped us conquer two substantial commercial challenges faced during a major product launch. First of all, we’ve immersed retail staff across the UK in our products, giving them the tools to confidently recommend NEFF to customers, and secondly, we’ve enhanced consumer perceptions of the brand through building powerful and positive experiences.